Resource augmentation for the Small Business Owner.
Execute IT Strategies to Benefit your Small Business
The IT landscape impacts your business on a daily basis. Disruptive technologies like IoT (Internet of Things), Big Data, Mobility, Cloud Service and AI continue to pressure the small businness owner. The challenge then becomes determining how those IT advances and developments can and should affect the operation and growth of your business.
The Allonsy Solutions IT Consulting team helps you organize and understand disruptive technologies, identify appropriate impacts, implement an agile approach, and then execute a strategic plan to capitalize on technologies to the benefit of your business.
Grow Your Business
Your companies digital presence will become the reflection of your brand, your passion, and your desire to the serve the community you represent. And your website becomes the medium by which that reflection is seen by the millions of online viewers. And as everyone knows, first impressions can make or break a relationship. The same holds true within the digital relationship. A companies website will set the tone as to whether or not prospects will accept your brand if it hasn't been properly set up for success.
Setting yourself up for success within the digital arena can be a challenge. It goes beyond just having a presence online in the form of a website. Having a productive digital presence also includes your social media presence, your office or store locations, the directory listings that you appear on, reviews that have been provided for your products or services, and your digital advertisements and announcements. It includes your social media identity presented within your emails, your LinkedIn, Facebook, Twitter, and Pinterest accounts.
Run your business
To run your business, a strong digital presence has become a requirement. Because that's where your customers can always be found, onine, looking for products, services and solutions. The stronger your digital presence, the more visible your business is to those prospects. In turn it leads to brand recognition. With a consistent online presence, your brand can then reach and secure the customer base that will contribute to the growth of your business.
Running your business while maintaining youur digital presence involves 'a process'. That basic process includes elements such as Search Engine Optimization, Social Media Marketing, Blogging, and Web Analytics.
The Allonsy Solutions consulting team has compiled a series of 'business modules' that are used to discover the unique aspects of your business and its audience. Using these modules the team will work with you to either craft your new website, or create a re-launch or rebranding effort against an existing website. The discoveries made in either project type will be a collection of invaluable data that will give you the insight and understanding designed to run and grow a profitable and rewarding business.
Your company overview is an essential part of any business plan. It's a summary of the most important aspects of your company such as its history, management team, location, and mission statement. Its how we jointly find out who you really are, what you do, and why. This forms the first step of our consulting process leading to the (re)design of your digital presence.
After having a good undertanding of your business, its important to then get to know the market, or community, that you work in.
Our goal is to understand how your brand of products or services fits in with the rest of the market. Its all about determining the niche that you fill, and who the audience will be that has the greatest potential of interest.
Competitive analysis is one of the most important tasks you can do as a business owner. Knowing what your competition is doing teaches you how to assess your own business strengths and weaknesses.
Knowing your competition will push you to find ways to stand out and become the leading authority in your field. Our team will take that insight and use it to craft or adjust your digital presence to your competitive advantage.
Based on insight we gain about your business, the community / market it serves, and the competition you have, we evaluate how you are currently performing online. We review at all components of your brandís internet presence, including the look-and-feel of your current website, any marketing channels you currently use, and how your business can benefit from other digital marketing solutions we can provide, such as search engine optimization (SEO), display advertising, and others.
Our goal will be to create the visibility your products / services need, to build constancy across the components of your digital presence, to establish your authority within the community you serve, to build relationships with your clients, and create a positive first impression.